"Healthy Business" Workshops, fall 2007
Presented by the Sonoma Valley Economic Development Partnership
Space is limited and pre-registration is required. To register, call the Chamber at 996-1033.
Revitalize Your Retail Business
Instructor: Cathy Balach,
Looking for healthier profits for your retail business? When it comes to business there are only two factors that really affect profits. In this workshop we'll discuss them in depth - and how they apply to retail business in particular. Specific topics will include: Knowing your client (do you know who your customers are? where they are? why they come? and how to make them more loyal?); Measuring Performance (what sells and why?); Building Community; and Making Your Business Unique in the Sea of Retailers.
Sleep Better Starting Tonight: Managing Your Business Risks
Instructor: Bobbie Collins, Business Risk Solutions
This workshop will discuss the four key areas where you can take concrete steps to manage the risks that can slow your business growth and limit profitability. To be successful, you need an effective cash management process, a safe workplace, information security processes that protect business and customer information, and effective business process controls. We'll discuss why these things are important, alternatives, tools, and get your started planning for all four so you can take your business to the next level.
Sponsored by the SV Chamber of Commerce. $15 workshop fee; no charge to Chamber members. Location: Sonoma Valley Chamber, 651-A Broadway.
Home Office Shape-Up
Instructor: Susanne Otteman, Organize This!
Running a home-based business can hold special challenges in terms of managing both your time and your workspace. Learn techniques from an experiences Professional Organizer on creating organized files, along with tips on managing workflow and paper flow. This workshop also includes information on resources for home-based businesses and factors to consider when you think you may be outgrowing your home office.
Sponsored by the SV Chamber of Commerce. $15 workshop fee; no charge to Chamber members. Location: Sonoma Valley Chamber, 651-A Broadway.
Add Marketing Muscle: Using E-Marketing to Grow Your Business
Instructor: Cathy Balach,
Whether you're new to the Internet or looking for ways to improve traffic to your website, it pays to know the basics of e-marketing. Learn how to use your website as a marketing tool as well as how to integrate the Internet into your marketing plan. Key areas of discussion will include: creating high impact, high response websites; increasing popularity and average viewing time; encouraging viewers to return (often); achieving higher rankings in search engines; and online advertising. In addition, the workshop will include discussion of metrics -- measure that will come in handy to determine how well your web strategy is working.
Businesses can also check out workshops available this fall from:
North Coast SCORE (Service Corps of Retired Executives): How to Start and Manage a Small Business (Sept 8), Bookkeeping and QuickBooks for Start-Ups (Oct 13), Writing Effective and Useful Business Plans (Nov 10), and Owning and Operating a Restaurant (December 8).
Redwood Empire SBDC: NxLevel Entrepreneur course, Pre-Venture Training, Success Through Invention, and Product Development for Inventors.
Napa Valley SBDC: Workshops include Intro to QuickBooks, Customer Service Academy, Hospitality Institute Series, and Marketing Your Small Winery.